Digital Marketing Landscape

We developed a detailed market analysis of digital agencies and a partner engagement strategy for one of the world’s largest software companies.

This project required:

• Defining the scope, size and trends in the market through primary research with digital agencies and marketing managers in end-customers
• Identifying specific business opportunities for the software company
• Estimating returns on investment in entering this market
• Developing a three-year partner engagement strategy

Work was completed in eight weeks from October to December 2009.