Partner Channel Analysis

We developed a sophisticated data model to support the roll-out of a new channel program affecting over 300,000 partners.

This project required: 

• Collecting and collating data from more than six different corporate databases
• Modeling criteria for partner inclusion at different relationship levels
• Supporting an options analysis to ensure correct representation of sufficient different partners of different types in different categories
• Summarizing results in an executive-level presentation.

Work was completed in seven weeks from February to March 2010.